Yummy Doh
Eat Raw or Baked Cookie Dough
Overview
Yummy Doh is a raw or baked cookie dough available in a wide variety of delicious flavors, with no preservatives or artificial colors.
From the outset, the start-up entrusted Grafico, a Montreal-based branding agency, with the creation and rollout of its food brand, with the goal of building a strong and credible identity in a competitive market.
SIAL 2019 Silver Winner
Gaia Awards 7th Edition Gold Winner
The Challenge
The main challenge was to raise awareness of an innovative food product, convince supermarket distributors, and appeal to a broad, family-oriented, intergenerational audience. The brand had to combine indulgence, pleasure, and naturalness, while reassuring parents about the nutritional quality of the product through clear and engaging food branding.
The Solution
Grafico defined a food brand strategy focused on family, indulgence, and transparency. A colorful and playful visual identity was created, including the logo, a graphic universe tailored to each flavor, and an iconic mascot, the Cookie Monster. The launch of Yummy Doh was a resounding success, enabling the brand to quickly integrate into major grocery chains such as IGA, Costco, Maxi, and Provigo. The brand was also recognized by the industry, winning the Silver at SIAL and first prize at the Gaïa Awards for food packaging design.
The Deliverables
- LOGO & BRAND IDENTITY
- BRAND GUIDE
- WEBSITE DESIGN & DEVELOPMENT
- PACKAGING CONCEPT
- PACKAGING ADAPTATION
- BOOTH DESIGN
- PRINTED COLLATERALS
- PHOTOGRAPHY DIRECTION
- DIGITAL MARKETING
- SIGNAGE
- VEHICLE WRAP
- VIDEO & MOTION
The Website
To ensure the brand’s digital presence lives up to the quality of its products, the Grafico team infused the website’s design with a strong sense of joy, creativity, and user-experience thinking. The brand’s vibrant colors, playful slogans, and the omnipresent mascot come together to create a bold and instantly memorable visual signature.
