Une bouteille de L2 Citron Thé Noir est placée au centre d'un fond coloré présentant un dégradé allant du violet au rose, avec des tranches de citron, des moitiés de noix de coco et des glaçons disposés tout autour. On peut lire en caractères gras « L2 GO » et « PRÊT QUAND VOUS L'ÊTES ».

BRAND STRATEGY
IDENTITY DESIGN
PACKAGING
DIGITAL DESIGN

L2go

Ready-to-Drink Bubble Tea

Overview

As part of Grafico’s ongoing creative partnership with L2 Bubble, following the success of its rebrand, L2GO was conceived as a new way to enjoy L2’s signature bubbles and flavors in a ready-to-drink format. Designed for convenience and mobility, the concept brings the L2 experience into a bottle, made to grab and sip on the go. Grafico’s mandate was to imagine and design the packaging for this new product and create several marketing assets, including a web page.

Une bouteille de thé glacé au citron est posée à côté de tranches de citron, de moitiés de noix de coco et de feuilles de thé, avec une inscription en rose vif indiquant « DE NOS MAGASINS À VOTRE BOUTEILLE ! » sur un fond dégradé violet et rose.

The Challenge

Finding the right balance between giving this new product its own personality while preserving strong visual cues tied to L2’s brand identity was at the core of Grafico’s approach throughout the project.

The Solution

Bright colors, dynamic typography, and bold, chewy jelly lemon illustrations define the look of this new bottle, making it both unique and eye-catching. Bursting with fun and sweet flavors, the design conveys an immediate sense of freshness and playfulness. At the same time, it remains strongly anchored in L2’s visual identity, ensuring clear brand recognition while allowing the product to stand on its own.