Cielo Verde
Premium Canadian Cannabis
Overview
Cielo Verde is a licensed private producer of medical and recreational cannabis in Quebec, operating one of the largest cultivation areas in the province. In an emerging, highly regulated, and increasingly competitive market, the company wanted to clarify its positioning and structure its brand strategy to support its growth and strengthen its credibility.
The Challenge
One of Cielo Verde’s main challenges was to stand out while complying with strict regulations governing the marketing and promotion of cannabis. The company needed to both structure its sub-brands aimed at the general public and develop a strong B2B parent brand capable of attracting investors, partners, talent, and media attention without compromising legal compliance.
The Solution
Grafico developed a brand strategy focused on positioning, messaging, and brand architecture. This approach clearly defined the areas of expression for the various B2C sub-brands, targeting distinct and well-defined audiences. At the same time, Grafico’s team designed a complete corporate identity for the parent brand Cielo Verde, supported by consistent artistic direction tailored to B2B communications, including product and lifestyle photography.
The Deliverables
- LOGO & BRAND IDENTITY
- BRAND GUIDE
- WEBSITE DESIGN & DEVELOPMENT
- CATALOG
- BOOTH DESIGN
- PACKAGING
- PRINTED COLLATERALS
- VIDEO ASSETS
- ON-GOING SUPPORT
